Why is bulk SMS messaging gaining importance in an organization’s CRM activities?

Customer Relationship Management also abbreviated as CRM is an essential segment in an organization's marketing strategies. It is a way through which the needs and interests of your potential customers can be satiated. It is not just the application of technology but is a strategy to assess the needs and behavior of your customers. Nevertheless, a successful CRM strategy makes holistic use of technology in dealing with prospective customers. This is where a bulk SMS gateway provider will come to the fore. Sending SMS in bulks usually ensures the swift transmission of your promotional message to your target audiences. Another highlighting aspect of this form of mobile marketing lies in the fact that you can analyze and assess the progress of the campaign. 

Reach thousands of customers at one go

Yes, you heard it right! With bulk SMS, you can transmit your promotional message to a plethora of your customers. In other words, this form of a marketing campaign is low cost. Interestingly, a lot of organizations these days are emphasizing on email marketing for product promotion. But one thing that sets apart SMS marketing from email marketing is that SMS messages are read instantly.

On the other hand, emails are not opened that frequently, and there are higher chances they would not be opened and read ever. With these service providers, you can drive more than 20,000 SMS in less than a minute. This can significantly simplify your marketing campaigns.

A Bulk SMS gateway provider can integrate cloud services

It is a commonly observed fact that data solutions are becoming more involved with each passing day. This is the reason that a majority of businesses now believe that SMS marketing requires a heavy emphasis on software and hardware platforms. However, this is not true as a bulk SMS gateway provider can integrate SMS marketing on the cloud. This helps you to access your database at any part of the world. It also eliminates the need for a dedicated server. With the right enterprise integration, the selected SMS platform would seamlessly integrate into the existing platforms with the utmost ease. This is the reason that a majority of organizations are now registering their SMS marketing services with a third-party cloud service provider. On the other hand, for those organizations which have a dedicated CRM policy, they can also integrate their SMS services with the existing CRM infrastructure.

Gives you the chance to avail a greater global reach

Irrespective of the location of your customers, sending SMS in bulk would ensure that the marketing message is delivered instantly. As SMS messages are read immediately, the success rate of this form of a marketing campaign is quite high. A majority of service providers enjoy a good relationship with big telecom brands. This makes your SMS campaigning worthwhile. These service providers are also quite adept in making use of multiple delivery routes.

A bulk SMS gateway provider also offers you an attractive pricing model. The tailored pricing model helps you to cut costs in your marketing campaigns.