SMS is the crucial part of every business’ mobile marketing strategy. In today’s context, SMS marketing is more successful than ever before where business to consumer (B2C) is witnessing remarkable growth.
Even after the arising of so many digital platforms, SMS still is one of the most effective ways to communicate with the audience. The utility and importance of Bulk SMS can be seen with the fact that more than 98% of the messages are opened within few minutes of being sent. Most of the marketers believe that text message marketing is an incredible cost effective method of communicating business information to the target audience. An effective mobile marketing strategy is governed by some key principles. These principles are mentioned below:
Implementation of mobile analytics
It is essential to enable your website or app to get crucial insights of mobile analytics. Such exercise will ensure that you are getting the data required to understand how to interact with customers on mobile devices.
Know how your audience uses mobile phone
The way your audience use their mobile phones is one of the determinants to establish an engagement with them. Added to that, to know the way your audience use their mobile phones enhances your ability to engage with them. Such understanding of their use of these mobile phones enables you to take many crucial decisions successfully and hence increases the efficiency of the marketing strategy.
Convert your leads into sales
Research has shown that consumers prefer communication with brands by way of mobile messaging. Businesses are in need to re-define and optimize their mobile marketing strategy to leverage those leads who have shown their keen interest in your communication or your product/services. Mass texting is the proven most effective mobile marketing tool to convert such leads into sales.
Make the most of billions of cellphone subscribers
Needless to mention the huge number of mobile users across the world. Such huge numbers of cellphone users also depict the largely untapped power of SMS. As many as 7 out of 10 customers believe that enterprises should use SMSes to establish effective communication with their customers. Besides, a big 91% of the people who receive promotional and related text messages find them to be useful and significant.
Opportunity to establish two-way communication with the customers
Mass texting further given an opportunity to establish two-way communication with your customers or target audience. The advanced solutions of the text message enables one to gather customer feedback, their choices and preferences regarding your product and services. In this way a business can gather crucial insights via SMS and can improve the quality of its goods and services. Besides, advanced features like personalized messages give you an opportunity to send personalized messages to all of your customers.
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